Linecheck 2018 | DAY 3 | 7 panels not to miss | Base Milano

Linecheck 2018: a place to be where music industry people meet, learn, listen, talk and dance. Linecheck 2018, the annual music meeting and festival is back, always in Base Milano from 22nd to 24th November.

At its 4th edition, Linecheck is the established meeting point for international music industry people and music enthusiasts of different backgrounds. This edition will host an engaged programm of talks, workshops, masterclasses, showcases and live concerts, as part of the Milano Music Week.

BUY TICKET LINECHECK 2018 | NOVEMBER 24th | DAY 3

7. MOBILE TECHNOLOGY, SOCIAL LEVERAGES AND AI: A DISRUPTIVE MIX FOR EVENT PRODUCERS

WHEN: 11:30 – 12:15
WHERE: BASE LOUNGE

SPEAKERS: ALBERTO FUMAGALLI – YAMUNA MACCARANA – FRANCESCO SALIZZONI

Powered by UGO

Clubs, concerts and festivals are by their very nature social experiences, and mobile technology is going to have a huge impact on the way in which performances are promoted and enjoyed. Supporting your audience through the use of mobile technology before, during and after the event makes it possible to keep track and make the most of user interactions with an unprecedented level of detail. This information, combined with a framework of social and emotional stimuli, allows us to develop technology with the capacity to influence our behaviour or even change our habits. After all, artificial intelligence is able not only to significantly improve user experience by offering ever more relevant content, but also to provide promoters with increasingly powerful and sophisticated tools for reaching new audiences and getting the most out of the existing one.

6. DIGITAL BRANDING IN FESTIVAL COMMUNICATION

WHEN: 12:30 – 13:15
WHERE: BASE LOUNGE

SPEAKER: CHIARA MICHIELETTO

Presented by RedBull & Music Ally

What tools and third party platforms are out there to foster the collaboration between brands, influencers etc. on social media, that we can use in our festival marketing?
What tools are being developed by the social media platforms themselves to enable this type of marketing ever further?

5. DIGITAL STORYTELLING: BANDS, BRANDS AND EXPERIENCE

WHEN: 12:45 – 13:30
WHERE: BASE SPAZIO B

SPEAKERS: MARCEL HUNZIKER – AARON MILLER – DAVIDE PACCHIANI

Without a doubt, the music industry’s “product”, the artist and their music, is somewhat different from an industrially replicable product, creative as that might be. However, the question is often the same: what’s the story? The telling of the story has been shifting to social media and so has relative allocation of marketing budgets, strategies to get to or act as influencers. Surely, it’s the experience that has to be unique and ideally reach real life, emotions – from online to offline – by combining all of the above. What interesting examples of brand – music – experience are out there, what are some instances of best practice, and, above all, great ideas?
The panel shows there are no limits to imagination, from up-and-coming pop music to indie rock and electronica, from soccer to fashion and lifestyle.

4. MUSIC MEDIA PUBLISHING – IS THERE A FUTURE?

WHEN: 15:30 – 16:45
WHERE: BASE SPAZIO C

SPEAKERS: ALBERTO CAMPO – VITTORIO FARACHI – CAMILLE GUERMEUR – JOHANNES JACOBI – BARBARA SCHWARTZ – RUPERT VEREKER

Music media is being hit hard within a crisis of general traditional media publishing, both print and online. It seems that fans are paying less attention to journalistic critical quality than to what “everybody” likes on social media, to which marketing and promotion budgets are increasingly allocated. So what’s going to happen with the professionally written word and above all: how will that remain sustainable? What are the interesting and virtuous business ideas that assure independent, long-lasting activity?

3. QUALITÀ POP: FRANCO BATTIATO E LA VOCE DEL PADRONE

WHEN: 18:00 – 19:30
WHERE: BASE SPAZIO C

The publication of Fabio Zuffanti’s book about Franco Battiato’s album “La voce del padrone” provides the perfect opportunity to delve into the age-old question of pop, kicking off with the first Italian record to sell over a million copies.
We will focus on the difference between quality pop and genre pop, and explore just how much this music has influenced Francesco Messina and Roberto Masotti’s art direction work. Messina is Battiato’s best friend as well as being responsible for most of his image work (including the cover of “La voce del padrone”), while Roberto Masotti was the photographer for “La voce del padrone” and many other works by Battiato. Fabio Zuffanti looks into the recording phenomenon and the record’s legacy including the production of other products in the vein of Zuffanti’s.

Host: Elena Viale, Editor Vice

2. THE (NEW) WORLD MUSIC BEYOND ITS BUSINESS

WHEN: 16:30 – 17:30
WHERE: BASE SPAZIO C 

SPEAKERS: MARION CHAPDELAINE – DJ PONY MONTANA – CHRIS TOFU MACMEIKAN

Beyond World Music: apparently roots related acts are trend setting urban music and clubbing world, Sahara desert blues acts raving the psych-rock circuit. But really, can such artists exist in a competitive neo liberal commercial music environment or will it always be trapped in the public money culture ghetto? What professional setup is needed? What marketing approach? In all that, where’s the ‘traditional’ world music market going to?

With keeping in mind a down-to-earth management point of view, the sequel to LCK 2017’s panel ‘New (New) World Tendencies’ highlights developments, opportunities and latest trends.

1. THE SOUND OF A SQUARE

WHEN: 15:45 – 16:30
WHERE: BASE SPAZIO C

SPEAKERS: SABINA BARCUCCI – JACK JELFS – WILLIAM RUSSEL – GADI SASSOON

Research and practice on music technologies are expanding from the artistic field to the exploration of new frontiers of human cognition. For long time considered “emerging fields that never emerged”, sound studies and technologies have been constantly subjugated to the primacy of their visual competitors, associated with emotion and subjectivity as against the objectivity and rationality of the vision. But this status is changing since phenomena such as fake news and mass-cognitive biases made society disconnecting from a common experience of reality.

The advancement of simulation and immersive technologies are offering to artists and technologists an alternative space that through sound can be productive of new forms of more relatable languages and collective experiences. Looking for “the sound of a square” represents an artistic as well as technology-driven intention of translating knowledge, consciousness and spatial perception of our world into a collective sound-driven experience. How different artists’ identities and technological approaches translate this “intention” into artworks? What kind of new immersive experiences can be created? Are we witnessing the begin of a post-visual new auditory paradigm? We will unfold these topics through a conversation with a London-based artist in residence at the Large Hadron Collider at CERN, the founder of the immersive venue for spatial sound MONOM in Berlin and an italian-syrian artist who in the last three years teamed up with the “NESS – Next Generation Sound Synthesis” Edinburgh-based scientists group.

Host: Sabina Barcucci